Taipei International Cosmetics Expo

This expo is Taiwan’s biggest event of cosmetics. I designed the web page and built a ticketing system in addition to a four-round renewal in one year on visual identity and web design. We introduced cosmetics design seen in international brands and drastically changed the rather conservative visuals of Taiwanese expos. The same concept was extended to web development and design, too.

I was responsible for designing and developing the expo’s web page for two years in a row. Later, I was also assigned to produce a membership system. This system gave free tickets to visitors providing their IDs, record their visiting habits, and assisted in admission verification of about 20,000 visitors with IDs. Additionally, I conducted data analysis and calculated the conversion rates of ticket requests and visits, offering the host a better idea of how well this event went and benefiting the host in future e-marketing and digital adversiting.